The image of beauty and body in the media
There are images of female bodies are everywhere. Women and their body parts, selling everything from food to cars. Popular films and television actresses are becoming younger, taller and thinner. Some have even been known to disappear into the food shortage. Women's magazines are full of articles asking whether you want to lose 20 pounds in the past, each of them, the perfect marriage, loving children, great sex and a successful career.
Why are standards of beauty imposed on women, most of whom are naturally larger and more mature than any of the models? Roots, according to some analysts, the economy. By presenting an ideal difficult to achieve and maintain cosmetic industry and food industry are safe for growth and profits. And it's no coincidence that young people are increasingly promoted thinness as an essential criterion of beauty. If all women should lose weight to ensure that everyone is higher, the Quebec Action Network for Women's Health, said in its 2001 annual report on social change for the images of the diversity of the body. And by industry, age is a disaster that must be addressed.
The stakes are enormous. On the one hand, women who are ashamed of their bodies to buy, cosmetics, clothing and nutritional supplements. It is estimated that the food industry alone worth 40-100000000000 (U.S.) per year for sale to temporary weight loss (90 to 95% weight loss diet) is. 1 The research that the exposure of images of the overthrow of the sample, the body of the girl in the air attack linked to depression, low self-esteem and the development of poor eating habits of women and girls.
The American study shows that eating disorders and anorexia, Inc. has determined that the state of the four methods of weight control in university older women, including meals on an empty stomach, jumping, excessive exercise, abuse of self-induced vomiting and laxative. The pressure on girls to be thin: Women's Network Health Canada warns that measures to support the weight of girls between 5 and 6 of the Convention to reduce and control the statistics. Several studies, such as Marika Tiggemann Levine and Clark in 2006 under the title "Culture of the presence of nine to 12 girls: discontent, the influence of the media and their peers in the body," showing that almost half of pre-adolescents , to be thin and is involved in a plan or knowledge of the idea of a plan. In 2003, the teen magazine reported that 35 percent believe they gave the girls 6 to 12 at least one diet, 50 and 70 percent said that the girls were of normal weight to overweight. Research shows that a total of 90% of women satisfied with their appearance in some way.2
Media activist Jean Kilbourne concludes: "Women in the food industry by the magazines they read and television programs we watch, almost all sold by weight, are affected."
Beauty inaccessible
Perhaps most disturbing is the fact that media images of female beauty unattainable for all but a handful of women. To generate a researcher at a computer model of a woman with Barbie-doll proportions, for example, found that his return would be too low to support the weight of the upper body, and his body would be too narrow to contain more than half a few centimeters of liver and intestine. A real woman built to be affected by chronic diarrhea and eventually die of malnutrition. Jill Barad, president of Mattel (Barbie, that is) estimates that 99% of girls 30-10 years old with at least one Barbie doll.3
However, the number of the real lives of women and girls are looking for a similar weight of an epidemic, and can suffer health consequences as devastating. In 2006 it was estimated that up to 450,000 Canadian women who are affected by an eating disorder disorder.4
The cultivation of the fine
The researchers report that women's magazines have ten times more ads and articles do not promote weight loss than men's magazines and more than three-quarters of the remuneration of women's magazines, change the message, at least one aspect of a woman her diet, exercise or cosmetic surgery.
TV and movies emphasize the importance of a body as thin as a measure of the value of a woman. Canadian researcher Gregory Fouts reports that over three quarters of the female characters on television sitcoms underweight, and only one in twenty are above average. Actresses serious negative remarks about her male characters of the body ("How do carry a bag?"), And receive 80 percent of these negative comments are followed by the laughter in the audience stands.
Efforts have been made in the magazine industry this trend. For several years, the magazine Coup de Pouce Quebec consistently included full-size women in their fashion pages and Châtelaine promised not to edit photos and do not contain models of 25 years. In Madrid, one of the world capitals of fashion, ultra-thin models were banned from the track in 2006. Moreover, Spain has recently completed a project with the standard size of a single process that a laser is used to complete the body of a woman in the activities of real life, the truth about the living conditions of suffering comprehensive measure of labor 0.5
But the regulation of advertising in the advertising market and the fine "in" Twenty years ago, the weighted average model by 8 percent below the average woman, but the current models "Today" TODAY "Today is the weight of a drop of 23 percent. Advertisers believe that thin models sell products. If the magazine New Woman recently included Australia, a large picture of the praise of a model on the cover, you get a truckload of letters move from grateful readers. However, advertisers complained and the magazine is to a fine-boned models. Advertising Age International concluded that the incident ", said the influence of advertisers is the conviction that only thin models to increase the sales of beauty products."
Another problem is the representation of ethnically diverse women in the media. A 2008 study in secret and Juanita Travis Dixon, a "change of vision: the effects of representation and the representation of women of color in women's magazines today," is what is actually a stronger presence of women in color, usually white women
There are images of female bodies are everywhere. Women and their body parts, selling everything from food to cars. Popular films and television actresses are becoming younger, taller and thinner. Some have even been known to disappear into the food shortage. Women's magazines are full of articles asking whether you want to lose 20 pounds in the past, each of them, the perfect marriage, loving children, great sex and a successful career.
Why are standards of beauty imposed on women, most of whom are naturally larger and more mature than any of the models? Roots, according to some analysts, the economy. By presenting an ideal difficult to achieve and maintain cosmetic industry and food industry are safe for growth and profits. And it's no coincidence that young people are increasingly promoted thinness as an essential criterion of beauty. If all women should lose weight to ensure that everyone is higher, the Quebec Action Network for Women's Health, said in its 2001 annual report on social change for the images of the diversity of the body. And by industry, age is a disaster that must be addressed.
The stakes are enormous. On the one hand, women who are ashamed of their bodies to buy, cosmetics, clothing and nutritional supplements. It is estimated that the food industry alone worth 40-100000000000 (U.S.) per year for sale to temporary weight loss (90 to 95% weight loss diet) is. 1 The research that the exposure of images of the overthrow of the sample, the body of the girl in the air attack linked to depression, low self-esteem and the development of poor eating habits of women and girls.
The American study shows that eating disorders and anorexia, Inc. has determined that the state of the four methods of weight control in university older women, including meals on an empty stomach, jumping, excessive exercise, abuse of self-induced vomiting and laxative. The pressure on girls to be thin: Women's Network Health Canada warns that measures to support the weight of girls between 5 and 6 of the Convention to reduce and control the statistics. Several studies, such as Marika Tiggemann Levine and Clark in 2006 under the title "Culture of the presence of nine to 12 girls: discontent, the influence of the media and their peers in the body," showing that almost half of pre-adolescents , to be thin and is involved in a plan or knowledge of the idea of a plan. In 2003, the teen magazine reported that 35 percent believe they gave the girls 6 to 12 at least one diet, 50 and 70 percent said that the girls were of normal weight to overweight. Research shows that a total of 90% of women satisfied with their appearance in some way.2
Media activist Jean Kilbourne concludes: "Women in the food industry by the magazines they read and television programs we watch, almost all sold by weight, are affected."
Beauty inaccessible
Perhaps most disturbing is the fact that media images of female beauty unattainable for all but a handful of women. To generate a researcher at a computer model of a woman with Barbie-doll proportions, for example, found that his return would be too low to support the weight of the upper body, and his body would be too narrow to contain more than half a few centimeters of liver and intestine. A real woman built to be affected by chronic diarrhea and eventually die of malnutrition. Jill Barad, president of Mattel (Barbie, that is) estimates that 99% of girls 30-10 years old with at least one Barbie doll.3
However, the number of the real lives of women and girls are looking for a similar weight of an epidemic, and can suffer health consequences as devastating. In 2006 it was estimated that up to 450,000 Canadian women who are affected by an eating disorder disorder.4
The cultivation of the fine
The researchers report that women's magazines have ten times more ads and articles do not promote weight loss than men's magazines and more than three-quarters of the remuneration of women's magazines, change the message, at least one aspect of a woman her diet, exercise or cosmetic surgery.
TV and movies emphasize the importance of a body as thin as a measure of the value of a woman. Canadian researcher Gregory Fouts reports that over three quarters of the female characters on television sitcoms underweight, and only one in twenty are above average. Actresses serious negative remarks about her male characters of the body ("How do carry a bag?"), And receive 80 percent of these negative comments are followed by the laughter in the audience stands.
Efforts have been made in the magazine industry this trend. For several years, the magazine Coup de Pouce Quebec consistently included full-size women in their fashion pages and Châtelaine promised not to edit photos and do not contain models of 25 years. In Madrid, one of the world capitals of fashion, ultra-thin models were banned from the track in 2006. Moreover, Spain has recently completed a project with the standard size of a single process that a laser is used to complete the body of a woman in the activities of real life, the truth about the living conditions of suffering comprehensive measure of labor 0.5
But the regulation of advertising in the advertising market and the fine "in" Twenty years ago, the weighted average model by 8 percent below the average woman, but the current models "Today" TODAY "Today is the weight of a drop of 23 percent. Advertisers believe that thin models sell products. If the magazine New Woman recently included Australia, a large picture of the praise of a model on the cover, you get a truckload of letters move from grateful readers. However, advertisers complained and the magazine is to a fine-boned models. Advertising Age International concluded that the incident ", said the influence of advertisers is the conviction that only thin models to increase the sales of beauty products."
Another problem is the representation of ethnically diverse women in the media. A 2008 study in secret and Juanita Travis Dixon, a "change of vision: the effects of representation and the representation of women of color in women's magazines today," is what is actually a stronger presence of women in color, usually white women
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